Sprift and TwentyCi both maintain large UK residential property databases, but they serve fundamentally different customers. Sprift is built for estate agents - compliance tools, instruction-winning reports, and property-level research. TwentyCi is built for marketing teams - identifying and targeting people in the process of moving home. Understanding this distinction matters if you are evaluating either platform for property intelligence, data licensing, or operational integration.
This comparison sets out what each offers, where each is strongest, and where procurement teams may need to look beyond both.
Who is Sprift?
Sprift Technologies was founded in 2016 by Matt Gilpin and is privately held. The company positions itself as "the internet's most transparent and comprehensive property data platform" and focuses almost exclusively on the estate agency and conveyancing market.
The core product is the Sprift Dashboard - an interactive platform providing data on over 30 million UK residential properties, drawing on over one billion public and private records across 100-plus data sources. Sprift offers 300-plus data points per property, covering EPC ratings, planning history, flood risk, broadband connectivity, council tax, Land Registry data, leasehold information, restrictive covenants, building regulations, listed building status, and local amenities.
Sprift's key market advantage is material information compliance. Its solution, launched in January 2024, covers Parts A, B, and C of the NTSELAT material information requirements - the regulatory framework that now obliges estate agents to disclose specified property information upfront. This has driven rapid adoption among agents who previously spent hours on manual research per property. The company also provides white-labelled Market Appraisal Reports for winning instructions, Key Facts for Buyers Reports (proven to reduce fall-throughs by 13.3%), a comparables engine, and a prospect tool for monitoring local market activity.
Who is TwentyCi?
TwentyCi was founded in 2009 from the Dataforce Group's database marketing division. The company is privately held and headquartered in Buckinghamshire, with an estimated 50 to 100 employees.
TwentyCi's core proposition is homemover marketing intelligence. The company maintains a database of approximately nine million people in the process of moving home at any given time, tracked through factual offline and online transactional data rather than modelled or sentiment-based sources. This data feeds multi-channel marketing campaigns across direct mail, digital display, social media, and addressable television via a partnership with Sky AdSmart.
Underlying the marketing business is DOMUS, TwentyCi's property database covering 36.1 million UK properties with 350-plus attributes spanning property characteristics, demography, environment, and financial indicators. DOMUS underpins the Ci AVM (automated valuation model), data licensing services, and property profiling capabilities. The company draws on 450-plus core data sources and claims to deliver nearly 30 billion factual data points annually. TwentyCi's primary revenue comes from selling homemover audiences to retailers, utilities companies, removals firms, and financial services providers, with a claimed marketing return of £21 for every £1 spent.
Feature comparison
Property database scope
Both platforms maintain large UK residential databases, but the granularity and purpose differ. Sprift covers 30-plus million properties with 300-plus data points focused on property-specific intelligence useful to agents and conveyancers - planning history, flood risk, EPC data, covenant information, and building regulations. The data is structured around individual property due diligence.
TwentyCi's DOMUS covers 36.1 million properties with 350-plus attributes spanning property characteristics, demography, environment, and financial indicators. The data is structured around profiling and segmentation - better suited to marketing, risk assessment, and portfolio modelling than individual property research.
Neither database is publicly accessible for independent verification of data quality or attribute completeness.
Compliance and agent workflow tools
This is Sprift's territory. Its material information compliance solution is purpose-built for NTSELAT Parts A, B, and C, allowing agents to generate compliance data within minutes rather than the hours or days required by manual approaches. The white-labelled reports, shareable dashboards, and CRM integrations (Dezrez, Surventrix) slot directly into estate agency workflows.
TwentyCi has no compliance or agent workflow product. Its data is designed for back-office segmentation and marketing rather than front-line agent use.
Homemover identification and marketing
TwentyCi's distinctive capability is tracking individuals through the entire homemover lifecycle - from initial browsing through to completion. Its database of nine million active homemovers, combined with multi-channel delivery (direct mail, digital display, Facebook, Instagram, Sky AdSmart), creates a complete marketing execution platform for companies selling to people moving home.
Sprift's Prospect Tool monitors on- and off-market properties in a given area and identifies lead generation opportunities, but it lacks the depth of homemover lifecycle tracking or multi-channel marketing execution that TwentyCi provides.
Automated valuation models
TwentyCi offers the Ci AVM, which it describes as the UK's most accurate valuation tool, built on the DOMUS database with 99.6% listing coverage. The AVM produces both sales and rental valuations targeting mortgage lenders, brokers, insurers, and valuers.
Sprift does not offer an AVM. Its comparables engine provides whole-of-market sales and rental comparables from multiple data sources, but does not generate automated valuations. For organisations that require AVM output, TwentyCi is the only option between these two.
Data licensing and integration
TwentyCi licenses DOMUS data for integration into client workflows - risk assessment, portfolio management, propensity scoring, and profiling. Delivery is typically via bespoke data feeds or batch files.
Sprift's integrations are agent-facing - CRM connections (Dezrez), surveyor software (Surventrix), and industry partnerships (Kerfuffle, ICG Approved). There is no documented public API or data licensing model aimed at developers or data engineering teams.
Where Sprift is stronger
Sprift is the clear choice for estate agents and letting agents who need material information compliance and property-level research tools. The NTSELAT compliance solution addresses an immediate regulatory requirement, the white-labelled reports help agents win instructions, and the proven 13.3% reduction in fall-through rates provides quantifiable return on investment.
The per-branch pricing model encourages whole-team adoption without the per-user cost escalation that limits uptake of other SaaS tools. For conveyancers and surveyors who need property-specific due diligence data in a structured, shareable format, Sprift's dashboard is purpose-built.
Where TwentyCi is stronger
TwentyCi is the stronger platform for marketing and audience targeting. The homemover lifecycle database, multi-channel campaign execution, and Sky AdSmart partnership create a marketing proposition that Sprift cannot match. For retailers, utilities, financial services firms, and removals companies that want to reach people actively moving home, TwentyCi is the specialist.
The DOMUS database also has broader data licensing potential. At 36.1 million properties and 350-plus attributes drawn from 450-plus sources, it serves as a foundation for risk modelling, portfolio analysis, and demographic profiling beyond the agent-focused use cases that define Sprift's market.
The Ci AVM adds a valuation capability that Sprift lacks entirely, making TwentyCi a more complete data platform for lenders and insurers evaluating alternative valuation providers.
Where Chimnie fits in
Both Sprift and TwentyCi have clear specialisms - agent compliance and homemover marketing respectively. Neither is built as a general-purpose property data API for the range of applications that modern proptech, insurance, and lending teams require.
Chimnie addresses the gap. Its API delivers over 500 attributes per UK property, covering structural characteristics, environmental risk, energy performance, rebuild costs, and automated valuations with confidence intervals. Residential data is priced at £0.05-0.15 per property, with commercial property data at £0.45 per property on a pay-as-you-go basis with ratecard volume discounts.
Where Sprift provides 300-plus data points for agent workflows and TwentyCi offers 350-plus attributes for marketing segmentation, Chimnie's 500-plus attributes are accessible via a self-serve API designed for developers, data teams, and product builders who need to integrate property intelligence into their own applications.
The free AVM fills the valuation gap that Sprift users face, with calibrated confidence intervals that go beyond a single point estimate. Planning permission data - completing two years of national ingestion, launching imminently - provides a dataset that neither Sprift nor TwentyCi has attempted at national scale. Outbuildings are mapped and classified separately from the main dwelling, and data is validated by over 150,000 consumer users on Chimnie's research platform, providing a feedback loop that purely B2B providers lack.
For teams evaluating Sprift or TwentyCi, a free trial of Chimnie's API is worth running in parallel to test whether a single data source can serve multiple use cases across compliance enrichment, valuation, and portfolio analysis.
Conclusion
Sprift and TwentyCi sit in different parts of the property data market with minimal overlap. Sprift helps estate agents comply with regulation and win instructions. TwentyCi helps marketers reach people who are moving home. The choice between them depends on which problem you are solving - they are not substitutes.
For organisations whose needs extend beyond agent compliance or homemover marketing - into insurance underwriting, lending enrichment, proptech development, or portfolio analysis - neither platform provides the breadth, flexibility, or API-first access model that the market increasingly expects. That is where dedicated property data bureaux with transparent pricing and developer-friendly infrastructure earn serious consideration.
