Sprift and Rightmove are both household names for anyone working in UK estate agency, but they serve agents in fundamentally different ways. Rightmove is the country's dominant property portal - where agents list and buyers search. Sprift is a property data dashboard - where agents pull together compliance information, comparables, and client-facing reports. The two platforms overlap more than you might expect, particularly as Rightmove has expanded its data services division.
For property professionals and procurement teams deciding where to invest, this comparison sets out where each platform adds value, where they compete directly, and where the gaps remain.
Who is Sprift?
Sprift was founded in 2016 by Matt Gilpin and operates as a privately held SaaS company from London. It aggregates over 300 data points from more than 100 sources across 30 million UK residential properties, presenting the information through an interactive dashboard designed for non-technical users.
The product suite includes white-labelled property reports (Market Appraisal Reports, Key Facts for Buyers), a material information compliance tool covering NTSELAT Parts A, B, and C, a comparables engine drawing from whole-of-market data, a prospect tool for tracking on-and-off-market properties, and shareable dashboards for cross-party collaboration between agents, conveyancers, and surveyors.
Sprift's pricing is per-branch rather than per-user - a deliberate choice that encourages whole-office adoption. The company is an ICG Approved supplier and has integrations with Dezrez (estate agent CRM) and Surventrix (surveyor software).
Who is Rightmove?
Rightmove is the UK's largest property portal, listed on the FTSE 100 with a market cap of roughly £4.4 billion. It attracts 4.1 million unique visitors per day, commands over 80 percent of all time spent on UK property portals, and holds 25 years of continuous listing data. Revenue reached £389.9 million in FY 2024, with underlying operating margins near 70 percent.
Beyond the core portal, Rightmove's Data Services division includes a Market Intelligence Centre, an AVM producing over 400,000 valuations per month, a Surveyors Comparable Tool used 200,000-plus times monthly, Property Risk Alerts, bespoke data analysis, and a growing Commercial Insights Tracker. In late 2025, Rightmove signed a multi-year Google Cloud partnership to bring Vertex AI and Gemini into its product suite. A new Chief Data Officer role was created in 2024, signalling growing strategic priority for data services.
Comparables and market data
Both platforms provide sales comparables, but from different foundations.
Sprift pulls whole-of-market comparables from multiple sources, not limited to any single portal. This means agents can reference recent sales from Land Registry data, rental comparables, and listing data across the market. The comparables engine is wrapped in an agent-friendly interface, with white-labelled reports designed for valuation appointments.
Rightmove's Surveyors Comparable Tool draws from its own listing database - 25 years of asking prices, time-on-market data, enquiry volumes, and price changes. At 200,000-plus monthly uses, it is deeply embedded in surveyor workflows. The built-in Rightcheck feature automatically compares a surveyor's valuation against the Rightmove AVM, flagging discrepancies.
Rightmove's data advantage here is the demand layer: it knows not just what properties sold for, but how many people looked at them, how quickly they went under offer, and what the asking price trajectory was. No other data source in the UK captures this. Sprift's advantage is breadth - it is not limited to properties listed on a single portal and includes off-market, Land Registry, and rental data from multiple channels.
Material information compliance
This is Sprift's strongest card. Its material information solution, launched January 2024, covers NTSELAT Parts A, B, and C. It lets agents generate compliance data in minutes, pulling from its 300-plus data points per property. Published analysis shows upfront property information reduces fall-through rates by 13.3 percent or more - a tangible commercial benefit for any agency.
Rightmove does not offer a comparable material information compliance product. Its focus has been on listing, search, and lead generation rather than regulatory compliance tooling. Property Risk Alerts cover some risk categories (flood, fracking, HS2, listed buildings) but are designed for lending risk assessment, not agent-facing compliance.
For agents facing mounting pressure to provide upfront material information, Sprift is purpose-built for the job. Rightmove, at the time of writing, is not.
Automated valuations
Rightmove operates an AVM processing over 400,000 valuations monthly, delivered via interactive platform, API, or bulk portfolio feeds. It includes a property logbook, comparable properties, images, floorplans, and a confidence score. The AVM benefits from Rightmove's unique asking-price and demand data.
Sprift does not have an AVM. It provides comparables that agents use to support manual valuations, but it does not produce automated, model-driven property prices. For organisations that need automated valuations at scale - lenders, surveyors, investors - Rightmove has this capability and Sprift does not.
Prospect generation and lead intelligence
Both platforms offer lead generation features, though the mechanics differ.
Sprift's Prospect tool tracks all on-and-off-market properties in a given area, identifying lead opportunities and monitoring competitor activity. It is designed for the agent who wants to reach the right homeowner at the right time with a compelling data-backed approach.
Rightmove generates over one lead per second for its agent partners, powered by its 8.7 million signed-up consumers. Its lead generation is a natural byproduct of being the UK's dominant search platform. New products like Buyer Profiles and Appointment Requests give agents deeper insight into enquirer intent.
These are complementary rather than competing approaches. Sprift helps agents find off-market opportunities proactively. Rightmove delivers inbound enquiries from active buyers and tenants.
Pricing, access, and target users
Sprift charges per branch, with pricing understood to sit in the hundreds-of-pounds-per-month range for a typical agency office. It is accessible to independent agents and small chains. The emphasis is on daily productivity - getting compliance data, reports, and comparables quickly without specialist training.
Rightmove's Data Services are priced via enterprise sales engagement, with no published pricing. The core portal service costs an average of £1,609 per month per advertiser (H1 2025), but data products sit on top of this with separate negotiations. Access to the Market Intelligence Centre, AVM, or bespoke analysis requires a formal enquiry and typically an annual contract.
For an independent agency wanting data to win instructions and stay compliant, Sprift is the simpler buy. For an organisation wanting market-level analytics or automated valuations, Rightmove's data services are the relevant product - but expect an enterprise procurement process.
Where Sprift is stronger
Sprift wins on agent-centric compliance and productivity. Material information coverage for NTSELAT Parts A, B, and C is its standout feature, and no Rightmove product matches it. White-labelled reports that help agents win valuation appointments, per-branch pricing that encourages full-office adoption, and a dashboard designed for daily use by non-technical staff give Sprift a clear edge in agent workflow.
Where Rightmove is stronger
Rightmove wins on market intelligence, scale, and automated valuations. Its demand-side dataset - 25 years of listing data, 4.1 million daily visitors, enquiry patterns, asking price movements - is genuinely irreplaceable. The AVM, Surveyors Comparable Tool, and Commercial Insights Tracker serve use cases that Sprift does not address. For any workflow requiring market-level analytics, consumer behaviour data, or automated property pricing, Rightmove is the richer data source.
Where Chimnie fits in
Both Sprift and Rightmove focus on the estate agency and lending workflows where their respective strengths lie. Neither is built primarily as a property data API for enrichment, insurance, or compliance use cases that sit outside agent productivity or portal intelligence.
Chimnie covers over 35 million UK properties with more than 500 attributes per address - deeper than Sprift's 300-plus data points and structured at a granularity that Rightmove's market-signal data does not attempt. The platform includes a free AVM with calibrated confidence intervals, rebuild cost estimates, outbuildings mapped and valued separately from the main dwelling, and risk scoring across environmental and socio-economic dimensions.
Chimnie is completing two years of national planning permission ingestion, launching imminently. That structured planning dataset extends well beyond the per-property planning history that Sprift surfaces in its dashboard. For analytics teams, insurers, or proptech developers who need planning data at national scale, this is a material differentiator.
Pricing is published: residential lookups from £0.05 to £0.15 per property, commercial data at £0.45 per property on a pay-as-you-go basis with volume discounts. API-first, self-serve onboarding means you can test output within hours rather than waiting on enterprise sales cycles. Over 150,000 consumer users on chimnie.co.uk continuously validate the underlying data.
For teams that use Sprift for agent compliance or Rightmove for market intelligence and realise they need structured property data at API level for broader use cases, a free trial is the most practical way to compare.
Conclusion
Sprift and Rightmove serve different sides of the same industry. Sprift helps agents comply with regulations, generate reports, and win instructions. Rightmove provides the listing platform, consumer audience, and market intelligence that underpins the entire agency model. Most agents will interact with both.
Where neither platform fully delivers is in deep, per-property attribute data at transparent pricing for non-agency use cases. Insurance enrichment, rebuild costs, planning analytics, commercial property lookups, and API-driven integrations sit outside both platforms' core offering. Chimnie fills that space with broader coverage, published pricing, and a self-serve model that complements rather than competes with what Sprift and Rightmove already do well.
