PriceHubble and Sprift both operate in UK property data, but they come from opposite ends of the market. PriceHubble is a VC-backed Swiss group that entered the UK through acquisitions - buying WhenFresh (property data bureau) and Dataloft (estate agent intelligence) in 2023. Sprift is an independent UK company built specifically for estate agents, with material information compliance as its flagship capability.
For data teams evaluating property enrichment, valuations, or compliance tools, this comparison outlines where each platform adds value and where neither quite covers the full picture.
Who is PriceHubble?
PriceHubble AG was founded in Zurich in 2016 and has raised $74.2 million across multiple funding rounds. The company operates in 11 countries with over 200 employees and serves 800-plus B2B customers. Its UK market entry came through three acquisitions in 2023: WhenFresh (the self-styled UK residential property data bureau), Dataloft (property market intelligence for estate agents), and Urbanease (French land sourcing).
The UK operation runs two distinct product lines. WhenFresh by PriceHubble aggregates over 200 datasets across 29.7 million residential properties - covering attributes, risk scores, environmental data, wall cladding, household expenditure, and valuations. The data is distributed through Experian, Equifax, and TransUnion. PriceHubble's own platform adds AI-powered automated valuations across 11 countries, an AI Agents Suite launched in April 2025, and a Model Context Protocol for structured AI-data access.
UK clients include Landbay, Together Money, Shawbrook, and the Bank of England. The desktop valuation solution passed an ISAE 3000 external audit for EBA GLOM compliance, and the group holds ISO 27001:2022 certification. WhenFresh's Decisions-as-a-Service modules (LOOP, PATH, WATCH, WRAP) cover the full mortgage lifecycle from origination to securitisation.
Who is Sprift?
Sprift was founded in 2016 by Matt Gilpin and positions itself as the UK's most comprehensive property data platform for estate agents. It aggregates over 300 data points on 30 million residential properties from more than 100 data sources and over 1 billion public and private records.
The platform is built around three things estate agents care about: winning instructions, complying with regulations, and reducing fall-throughs. Sprift's Market Appraisal Report is a white-labelled tool for valuation appointments. Its Key Facts for Buyers Report handles material information compliance covering Parts A, B, and C of the NTSELAT requirements - launched in January 2024 in response to regulatory pressure. Interactive property reports let agents share trackable dashboards with buyers, conveyancers, and mortgage brokers.
Sprift charges per branch rather than per user, which encourages whole-team adoption. Integrations with Dezrez (CRM) and Surventrix (surveyor workflow) extend its reach into the transaction chain. The company's own data shows a 13.3% reduction in fall-through rates when upfront property information is provided, which translates directly into retained commission.
Estate agent market intelligence
This is where PriceHubble and Sprift most directly overlap - and where the comparison gets interesting because of PriceHubble's Dataloft acquisition.
Dataloft by PriceHubble provides award-winning housing market intelligence used by estate agents for hyper-local market analysis, infographics, and content generation. It occupies a similar space to Sprift's market intelligence features, though Dataloft is more focused on market-level trends while Sprift emphasises property-level data for specific addresses.
Sprift's Prospect tool tracks on-market and off-market properties in a given area, identifies leads, and monitors competitor activity. Its comparables engine pulls whole-of-market sales and rental data from multiple sources. PriceHubble's Property Lead Engine (launched 2025) also targets lead generation and client engagement, though it is built around property insights rather than compliance data.
In practice, Sprift is more tightly integrated into the daily workflows of individual agents and branches. PriceHubble's Dataloft is better suited to marketing teams and regional analysis.
Property data depth
WhenFresh by PriceHubble claims 200-plus datasets and 2 trillion property-specific data items. The data covers property attributes (type, bedrooms, construction, roof shape), topology, risks (flood, subsidence, tree proximity), environmental and climate indicators, cladding/EWS1 classifications, household expenditure estimates, insurance variables, and demographic profiles. This is the deeper dataset by most measures - it was built to serve institutional buyers in banking, insurance, and the credit bureau supply chain.
Sprift aggregates 300-plus data points from 100-plus sources, covering planning history, flood risk, broadband, EPC ratings, council tax, Land Registry data, leasehold length, floor area, restrictive covenants, building regulations, listed buildings, schools, and transport links. The data is presented through a dashboard and report interface designed for human consumption rather than machine integration.
Both cover similar ground on basic property attributes, but their orientations differ. WhenFresh is structured for API consumption by automated systems. Sprift is structured for agent-facing reports and dashboards. The data depth of WhenFresh is likely greater for risk and financial use cases; Sprift's is more practical for transaction and compliance use cases.
Material information compliance
Sprift has built its recent growth story around NTSELAT material information regulations. Its compliance solution covers Parts A, B, and C, generates the required data in minutes, and packages it into reports that agents can brand as their own. This is a direct revenue protection tool for agents who face regulatory penalties for non-compliance.
PriceHubble does not offer a material information compliance product. WhenFresh's data could theoretically support compliance (property attributes, flood risk, EPC data), but it is not packaged or priced for estate agents generating per-property compliance reports. Dataloft serves agents but focuses on market intelligence rather than regulatory compliance.
For the specific problem of NTSELAT compliance, Sprift is purpose-built. PriceHubble has the underlying data but not the workflow.
Automated valuations
PriceHubble offers an AI-powered AVM across 11 countries, with the UK capability enhanced by WhenFresh's data feeds including Zoopla partnership data. The ISAE 3000 audit and EBA GLOM compliance position it for regulated lending use cases. WhenFresh also provides estimated sale and rental values for UK residential properties.
Sprift does not offer automated valuations. It provides a comparables engine with whole-of-market sales and rental data, which agents use in valuation appointments, but there is no algorithmic price estimate. For any workflow requiring property valuations at scale, PriceHubble is the only option between these two.
Insurance and lending applications
PriceHubble, through WhenFresh, is built for insurance and lending. Home insurance prefill (7 key variables for 29.7 million properties), risk and perils packages, mortgage decisioning tools, and portfolio monitoring are all production products with institutional clients. The credit bureau distribution network means WhenFresh data is embedded in Experian, Equifax, and TransUnion solutions without buyers needing a direct PriceHubble contract.
Sprift has no insurance or lending products. Its data is relevant to these sectors (property attributes, flood risk, EPC), but the company has made no move to sell into financial services. This is not a weakness in Sprift's strategy - it is a deliberate focus on the estate agency vertical.
Where PriceHubble is stronger
PriceHubble is the stronger platform for institutional data needs. The combination of WhenFresh's 200-plus datasets, PriceHubble's multi-country AVM, credit bureau distribution, and mortgage lifecycle tools creates a breadth of offering that Sprift cannot match. For organisations in banking, insurance, or fintech, PriceHubble provides a single-vendor relationship covering valuations, risk, enrichment, and decisioning.
The AI Agents Suite and Model Context Protocol represent a technology direction that is ahead of most UK property data firms. For buyers evaluating vendors over a three-to-five-year horizon, PriceHubble's investment in AI infrastructure is a meaningful signal.
Where Sprift is stronger
Sprift is the stronger platform for estate agents and property transaction professionals. Material information compliance is now a regulatory obligation, and Sprift has the most mature solution in the market. The per-branch pricing model, white-labelled reports, and integration into agent CRM and surveyor workflows create a sticky, practical product that agents actually use daily.
The 13.3% fall-through reduction is a hard number that resonates with agency directors counting commission. For anyone whose primary concern is winning instructions, reducing transaction failures, or meeting compliance requirements, Sprift is the purpose-built choice.
Where Chimnie fits in
PriceHubble and Sprift each serve their primary market well, but both leave ground uncovered. PriceHubble's pricing is opaque and enterprise-only - inaccessible to smaller firms or individual developers wanting to test data before committing. Sprift has no API, no AVM, no commercial property data, and limited insurance or lending relevance. Neither publishes per-property pricing.
Chimnie provides a middle path. It covers 35 million UK properties - residential and commercial - with over 500 attributes per record. Pricing is published: £0.05 to £0.15 per residential property, £0.45 per commercial property on a PAYG basis with ratecard volume discounts. The API is self-serve, with onboarding in hours rather than months.
The platform includes a free AVM with calibrated confidence intervals - useful for agents, lenders, and insurers alike. Rebuild cost estimates, risk scoring across dozens of perils, and the UK's only national-scale planning permission dataset (completing two years of ingestion, launching imminently) extend the data well beyond what either PriceHubble or Sprift covers independently.
Chimnie also maps outbuildings separately, covers commercial property that WhenFresh explicitly does not, and has over 150,000 consumer users whose interactions validate the data continuously. For teams in property services, insurance, or lending that need broad data with transparent pricing and no procurement overhead, a free trial is the fastest route to evaluation.
Conclusion
PriceHubble and Sprift serve different buyers. PriceHubble is a multi-country property data and analytics group targeting banks, insurers, and institutional data consumers. Sprift is a focused estate agent tool for compliance, instructions, and transaction management. Choosing between them is less about which is "better" and more about which problem sits at the top of the priority list.
For teams that need elements of both - valuations and compliance, risk data and property reports, insurance enrichment and agent tools - Chimnie's breadth, transparent pricing, and self-serve API model make it worth evaluating alongside either platform.
